1. Research is the key.
Knowing the market, your niche and competition is crucial. Right?
But it’s not enough to download a few apps from AppStore or Google Play and say that you are prepared. You may think that your idea is the next big thing, that it will revolutionize the industry and bring you a fortune in no time. Positive thinking is important, but let’s take a look at some facts.
How many places are in the top selling apps list? Not many, right? And how many apps are being uploaded to the most popular application markets each day? Around 8000… The truth is brutal. This market is really saturated nowadays.
In order to achieve success you will need a helping hand from the professionals who will verify and potentially improve your idea, identify your target audience (this is REALLY important as you definitely want to know where to HIT), and show you the path to follow in order to make your app successful.
2. Native, Web or Hybrid?
Deciding which way you wish to go with your app development is another big step forward. Choosing between iOS and Android is often unnecessary, because in most cases we want our app to be available on both of these platforms. The real choice is between Native, Web, and Hybrid mobile apps.
Let’s look into more details.
Native apps are a go-to solution if you need maximum performance level available for such tasks like gaming or heavy usage of photos and videos. You have to be on a high budget and have plenty of time (it’s the most both cash and time expensive option, so prepare your wallet).
Web apps on the other hand are the low-cost solution. The development process is quick in comparison to native apps, but you are pretty limited, because you can’t use any of the device’s native abilities. If your app is really simple, that’s the way to go.
You may think that if your app is not that simple and you don’t have huge amounts of money, then you’re screwed… Not this time :)
Hybrid apps. The best of both worlds. Write your code once, and deploy it on both iOS and Android. You can use the device’s native abilities. The development cost and performance level are in between native and web app. Hybrid app development nowadays is just smart. Most of the time this should be your go-to solution.
3. MVP - Minimum Viable Product
We strongly advise you to test your app before it hits the markets. Build an MVP version containing only the core features. The simpler, the better. A well-made MVP will answer many important questions, such as:
- What problem does your app solve?
- How will users use your app to solve a problem?
- Which of your app’s features make it a must have?
- Which features should you prioritize?
MVP gives you a deep understanding of your app, not only on paper, but on the actual device which is priceless.
4. Choose the right business model
When it comes to earning money from your app, there are plenty of options to choose from. Choose wisely, however, because it plays a huge role in your app’s life. In order to correctly choose your monetization model, you should pay close attention to your target audience.
Do you think they are going to pay for the app?
Perhaps they are willing to pay month by month in order to get a full spectrum of your app’s features?
Here are some options you can choose from:
- Free, with ads - This is the simplest option as there is no cost to your app’s users. Though, you have to be careful and never sacrifice user experience to gain more ad space.
- Paid - Classic monetization model where user has to pay to download your application. Because of the cost barrier of this model, your marketing strategy should show your potential users clear, unique and superior advantages over free apps.
- Freemium - Users can download your app for free and use the core app features, but in order to get more features/content, they have to make a purchase.
- Subscription - Very similar to freemium model. The difference is that you get a recurring stream of revenue, because users are paying monthly/yearly.
- Sponsorships - When you have a solid user base, you can partner with specific brands or advertisers. It’s a win-win situation as your partner will pay for user actions and users are more engaged in your app.
Even though you can change your mind later, your choice should be supported by a deep understanding of all the possible business models.
Your marketing strategy is as important as the whole development process - if not more than that.
You have to make your brand shine compared to your competition.
First, you have to define your branding. Does your logo, app name, colors and content set you apart from the millions of other applications?
Which marketing method is best for your audience? Do they use social media often? Do they prefer video over written content? Which apps do they use? How much time do they spend with smartphone in their hands? These, along with many other questions, are essential to answer when preparing your marketing campaign.
And here comes the final step.
Basing on the answers to the questions above, create content and share it on the appropriate mediums.
Now, cross your fingers and hope for the best :)
You now have some brief knowledge about mobile development process. However, this topic is too extensive to cover in a single article. If you have some questions or you’re ready to bring your idea to life - don’t hesitate to contact us.